Are you looking to gain insights from unstructured data and make informed decisions for your business? Text mining is the answer. Text mining is the process of deriving insights from unstructured text data by applying various techniques. It can be used for various purposes such as sentiment analysis, content categorization…

The retail business operates in an extremely complex marketing and sales landscape, with platforms ranging from traditional stores to e-commerce websites the latter of which is rapidly rising. Day after day, more consumers turn to eCommerce platforms to acquire their items or, at the very least, to gather other consumers’…

Twitter is an amazing marketing tool and almost every major brand is trying to leverage it to increase its social media presence. But don’t get intimidated by them, Twitter isn’t just for renowned brands. Twitter has nearly 400 million users, out of which 206 million users log into Twitter multiple…

When employees share their views, complaints, or suggestions in the workplace, that is considered Voice of the Employee (VoE). These can be addressed to members of the executive team, human resources (HR) professionals, or direct reports. If you’re interested in increasing efficiency or highlighting problems, consider using voice-of-the-employee (VoE) to…

The food sector is gradually growing worldwide, with operators and manufacturers accounting for the vast majority of the global market share. The food industry as a whole includes all businesses that serve meals for immediate consumption, such as restaurants, cafeterias, and catered shops. …

Text analysis (also known as text mining) utilizes machine learning and NLP (natural language processing) techniques to gather and analyze unstructured text. It can assist you in quickly and easily extracting useful information from big amounts of text. The quantity of information available on the web today is mind-boggling. Irrespective…

The healthcare industry is required to store and process large amounts of data. Most of that content is in text format, making it impossible to keep track of, let alone analyze it. The healthcare business must manage more than only patient health records, physician notes, and medications. People are constantly…

Paying attention to your core demographic is the most beneficial way to plan advertising strategies. Examining personal, market, and text data for trending topics, conversations, and resonating content, among other things can help your marketing activities. You can customize a campaign and communicate with your target audience more effectively if…

Sentiment analysis, also known as opinion mining, is a natural language processing (NLP) technique used to analyze textual data. It is capable of analyzing textual data to determine whether it is positive, negative, or neutral. Businesses and brands frequently use sentiment analysis to analyze public opinion and validate brand or…