Text Analysis in Retail

Application of Text Analysis in the Retail Industry

  • Text analysis can help e-commerce sites to gain extensive insights into their customers’ behavior and intentions, which can then be used to drive sales.
  • Tracking the sentiment of any new product launches, from wherever the feedback and opinions may appear.
  • The insights gathered from this analysis are used to identify problem areas and suggest improvement actions.
  • Target market surveys can benefit any consumer activity, and text analysis allows you to examine open-ended questions.
  • Retail owners can swiftly examine thousands of text-heavy surveys and evaluations to improve their services.

Some Common Methods of Analyzing Texts in Retail-

Intent Detection

Sentiment Analysis

Entity Extraction

Emotion Analysis

Semantic Similarities

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